Cathryn Hahn

Creative Leader | Intrapreneur

Home Base: Lexington, Kentucky
Phone: 606-416-4658
Email: cathrynhahn@gmail.com

Professional Summary

  • Respected team leader working at the intersection of creative operations and creative direction
  • Experience managing multi-disciplinary teams
  • Over 15 years experience in marketing and design working both independently and within an agency
  • Able to confidently manage multiple objectives and deadlines simultaneously
  • Big picture thinker and problem solver
  • Passionate about helping people

Experience

Creative Operations Manager
CORNETT
2022-Present

  • Manages and oversees workflows and communication between Account Executives and creative staff.
  • Monitors agency bandwidth and resources from a high level to ensure staffing matches scopes and actuals.
  • Implemented electronic contracts systems agency-wide.
  • Implemented a staff knowledge base and training platform.

Creative Operations Manager
STRIKEPOINT MEDIA
Jan 2022-June 2022

  • Managed a creative team of a dozen designers, video editors, photographers and copywriters.
  • Created systems and processes, workflows, and learning tracts.
  • Helped manage profitability, scope and project pacing.

Director of Marketing
TRAFFIC TITANS
2020-2021

  • Oversaw media buying, creative production and strategy for multinational agency specializing in financial Youtube ads.
  • Assisted with business development efforts.
  • Managed a team of media buyers, copywriters and video editors.
  • Leased and established an offshore satellite office in Cagayan de Oro City, Philippines; then hired an office manager and team.

Executive Director
INDIVIEW MEDIA / MINDFUL WEB SOLUTIONS
2016-2020

  • Implemented systems for sales and marketing, fulfillment, and operations processes for two small web design companies.
  • Created a niche marketing plan and remote sales process that grew to over $30k/month in less than 6 months.

Creative Director
GATORMADE TRAILERS
2016-2020 (concurrent with above position)

  • Managed creative strategies for nationally-known equipment trailer brand.
  • Responsible for design, SEO, email marketing, and assisting with content strategy.
  • Managed creative contractors and public relations.
  • Completed an full website redesign resulting in a 40% lift in conversion rate.
  • Assisted with implementing an organic and paid marketing strategy which grew revenue from $20M to $49.9M annually in 2.5 years.

Senior Graphic Designer
LOCAL FLAIR
2011-2016

  • Designed ads, editorial and web pages for local boutique creative agency and in-house lifestyle magazine.
  • Assisted with customer service and client retention efforts.
  • Directed and coordinated editorial photoshoots.

Education

Somerset Community College
Visual Communications
2007-2008

  • Certificate in Digital Production
  • Certificate in Digital Imaging

Skills

  • 10+ years in leadership
  • Social media content strategy
  • Digital ad strategy
  • Online course creation
  • Email marketing
  • Art direction & brand design
  • Front-end web design
  • High-converting graphic design
  • Video production
  • Copywriting
  • Systems & processes design
  • B2B sales & marketing
  • Offshore outsourcing