Cathryn Hahn

Experience

Creative Operations Manager
CORNETT
2022-Present

• Oversees creative resources within the agency and optimizes for efficency.
• Developed and maintained a strong flex roster of contractor talent.
• Implemented an onboarding process by which contractors could be sourced and mobilized quickly.
• Optimized agency tech stack by auditing needs annually.
• Implemented a staff knowledge base and onboarding platform to expedite staff acclimatization.

Creative Operations Manager
STRIKEPOINT MEDIA
Jan 2022-June 2022

• Optimized workflows and communication across graphic designers, video editors, photographers, copywriters, and other contributors to deliver excellence for clients.
• Cultivated strong collaboration and accountability to boost productivity.
• Optimized project intake process to improve financial viability, in accordance with industry standards.  
• Advocated for ongoing team training and skills development by implementing a learning resource library.

Director of Marketing
TRAFFIC TITANS
2020-2021

• Reviewed ad performance regularly and optimized creative to exceed KPIs.
• Contributed to business growth and expansion targets through active participation in business development initiatives and innovation.
• Built Traffic Titans’ offshore creative and content teams in Cagayan de Oro City, Philippines. Personally handpicked, trained, and managed international team members and remote office manager to expand creative production capabilities.
• Implemented EOS operating system and meeting structures.

Executive Director
INDIVIEW MEDIA / MINDFUL WEB SOLUTIONS
2016-2020

• Designed and implemented a remote sales process and marketing plan to capitalize on a niche market during COVID-19, growing recurring base revenue to $30K+/month in less than 6 months.
• Engineered unique template-to-custom turnkey website creation and QC processes that allowed a small team of designers and copywriters to launch custom websites in less than a week.

Creative Director
GATORMADE TRAILERS
2016-2020 (concurrent with above position)

• Along with the Director of Marketing, bolstered revenue from $20M to $49.9 within 2.5 years through aggressive marketing tactics.
• Implemented organic content strategies to grow brand recognition, amplify efficacy of email marketing, and optimize the entire customer journey at all stages.
• Lead Gatormade Trailers and affiliates to achieve prime search engine positions (first and second pages of Google results) within 6 months of launching new content creation strategies.
• Achieved a 40% increase in conversion rate after overhauling the entire web UX and UI including a more robust product catalog, improved navigation, and by using heatmap analysis.

Senior Graphic Designer
LOCAL FLAIR
2011-2016

• Lead designer of bi-monthly coffee-table quality, high-end lifestyle magazine and in-house boutique design agency.
• Assisted with customer service and client retention efforts.
• Assistant-directed and coordinated editorial photoshoots.